李维斯

Levi's is phonetically rendered as 李维斯 (Lǐ wéi sī) in Chinese. 李 is one of the most common Chinese surnames (meaning 'plum tree'), 维 means 'to maintain/fiber', and 斯 is a literary phonetic particle. The name reads naturally as a Chinese name. Levi Strauss & Co. invented blue jeans in 1873 in San Francisco during the Gold Rush, making Levi's the world's most famous jeans brand.

Character-by-character pronunciation

李维斯 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.