耐克

Nike is phonetically rendered as 耐克 (Nài kè) in Chinese. 耐 means 'to endure/durable' and 克 means 'to overcome'. The meaning — 'endure and overcome' — works well for a sports brand, though the primary goal was phonetic approximation.

Character-by-character pronunciation

耐克 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.