飒拉

Zara is rendered as 飒拉 (Sà lā) in Chinese. 飒 means 'valiant/stylish/the sound of wind', giving the name a fashionable edge beyond pure phonetics. The character choice reflects the brand's image as a trendy fast-fashion retailer.

Character-by-character pronunciation

飒拉 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.