Gap in Chinese
盖璞
Gài pú
Fashion & RetailNaming strategyPhonetic transliteration
Gap is phonetically rendered as 盖璞 (Gài pú) in Chinese. 盖 means 'lid/to cover' and 璞 means 'unpolished jade'. The jade reference gives the name an unexpectedly premium quality for what is primarily a casual apparel brand. Gap was founded in San Francisco in 1969 and operates thousands of stores globally.
Character-by-character pronunciation
盖Gài
璞pú
盖璞 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference