H&M in Chinese

海恩斯莫里斯

Hǎi ēn sī mò lǐ sī

Fashion & Retail
Naming strategyPhonetic transliteration

H&M (Hennes & Mauritz) is sometimes phonetically rendered as 海恩斯莫里斯 in formal contexts, but is more commonly referred to simply as H&M in Chinese markets. The brand uses its Latin letter abbreviation across Chinese-speaking regions.

Character-by-character pronunciation

Hǎi
ēn

海恩斯莫里斯 uses 6 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference