Uniqlo in Chinese

优衣库

Yōu yī kù

Fashion & Retail
Naming strategyPhonetic + semantic blend

Uniqlo's Chinese name 优衣库 (Yōu yī kù) means 'excellent clothing warehouse/store'. 优 means 'excellent/superior', 衣 means 'clothing', and 库 means 'warehouse/store'. This semantic name perfectly describes what Uniqlo is — a quality apparel retailer — and phonetically approximates the brand name.

Character-by-character pronunciation

Yōu

优衣库 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference