Uniqlo in Chinese
优衣库
Yōu yī kù
Fashion & RetailNaming strategyPhonetic + semantic blend
Uniqlo's Chinese name 优衣库 (Yōu yī kù) means 'excellent clothing warehouse/store'. 优 means 'excellent/superior', 衣 means 'clothing', and 库 means 'warehouse/store'. This semantic name perfectly describes what Uniqlo is — a quality apparel retailer — and phonetically approximates the brand name.
Character-by-character pronunciation
优Yōu
衣yī
库kù
优衣库 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference