拉科斯特

Lacoste is phonetically rendered as 拉科斯特 (Lā kē sī tè) in Chinese. The French sportswear brand was founded in 1933 by tennis champion René Lacoste, nicknamed 'The Crocodile' — hence the iconic crocodile logo. Lacoste is also informally called 鳄鱼 (è yú, 'crocodile') in China due to a competing Chinese brand 'Crocodile' (鳄鱼) that has used a similar logo for decades.

Character-by-character pronunciation

拉科斯特 uses 4 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.