凯歌

Veuve Clicquot is known as 凯歌 (Kǎi gē) in Chinese, meaning 'triumphant song/victory song'. This is a creative semantic name rather than a phonetic rendering of the French. The iconic orange label Champagne was largely shaped by the Widow Clicquot (veuve = widow in French), Barbe-Nicole Ponsardin, who took over the house in 1805 and revolutionized Champagne production. 凯歌 brilliantly captures the brand's spirit of triumph.

Character-by-character pronunciation

凯歌 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.