Rémy Martin in Chinese
人头马
Rén tóu mǎ
SpiritsNaming strategySemantic translation
Rémy Martin's Chinese name 人头马 (Rén tóu mǎ) means 'centaur' — a human-headed horse, which is exactly the mythological creature on the brand's logo. This semantic translation of the Rémy Martin centaur crest is one of the most brilliant brand translations in China. The cognac house was founded in 1724 by Rémy Martin in Cognac, France. 人头马 is now the most recognized premium cognac brand in China.
Character-by-character pronunciation
人Rén
头tóu
马mǎ
人头马 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference