芝华士

Chivas Regal is phonetically rendered as 芝华士 (Zhī huá shì) in Chinese. 芝 means 'auspicious fungus/ganoderma', 华 means 'splendid/China', and 士 means 'scholar/gentleman'. Together 'auspicious splendid gentleman' has an exceptionally elevated tone for a Scotch whisky. Chivas Regal was founded in 1801 and blended specifically as a luxury 12-year-old Scotch in 1909.

Character-by-character pronunciation

芝华士 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.