马爹利

Martell is phonetically rendered as 马爹利 (Mǎ diē lì) in Chinese. 马 means 'horse', 爹 means 'dad/father', and 利 means 'sharp/profitable'. The combination 'horse-father-profit' is an unusual rendering, but Martell is widely recognized under this name. Founded in 1715, Martell is the oldest of the major cognac houses, now owned by Pernod Ricard. It is particularly popular among Chinese consumers.

Character-by-character pronunciation

马爹利 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.