Under Armour in Chinese

安德玛

Ān dé mǎ

Sportswear
Naming strategyPhonetic transliteration

Under Armour is phonetically rendered as 安德玛 (Ān dé mǎ) in Chinese. 安 means 'peaceful/safe', 德 means 'virtue/moral', and 玛 is a phonetic syllable. The name approximates 'Under Ar-mour' while coincidentally suggesting moral fortitude. The American performance apparel brand is known for moisture-wicking fabrics.

Character-by-character pronunciation

Ān

安德玛 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference