彪马

Puma is semantically translated as 彪马 (Biāo mǎ) in Chinese. 彪 means 'small tiger/fierce/striped' and 马 means 'horse'. Together the name means 'fierce spotted horse' — a creative rendering that captures Puma's big-cat spirit through a Chinese animal combination. The brand was founded by Rudolf Dassler, brother of Adidas founder Adolf Dassler.

Character-by-character pronunciation

彪马 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.