锐步

Reebok is rendered as 锐步 (Ruì bù) in Chinese. 锐 means 'sharp/keen/rapid' and 步 means 'step/pace'. Together 'sharp steps' perfectly captures an athletic footwear brand — each step is precise and powerful. The name phonetically approximates 'Ree-bok'. Reebok was founded in 1958 in Bolton, England, and was once the bestselling athletic shoe brand in the US. It was owned by Adidas (2005-2021) and is now part of Authentic Brands Group.

Character-by-character pronunciation

锐步 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.