New Balance in Chinese

新百伦

Xīn bǎi lún

Sportswear
Naming strategyPhonetic + semantic blend

New Balance is rendered as 新百伦 (Xīn bǎi lún) in Chinese. 新 means 'new', 百 means 'hundred/a great number', and 伦 means 'peer/relation'. Together 'new hundred peers' phonetically approximates 'New Bal-ance' while the meaning has a sense of innovation and excellence among peers.

Character-by-character pronunciation

新Xīn
百bǎi
伦lún

新百伦 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference