匡威

Converse is rendered as 匡威 (Kuāng wēi) in Chinese. 匡 means 'to correct/right wrongs' and 威 means 'authority/power/prestige'. Together 'righteous authority' is a strong name for a sneaker brand. Converse is famous for the Chuck Taylor All Star canvas shoe. The brand was founded in 1908 and acquired by Nike in 2003.

Character-by-character pronunciation

匡威 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.