北面

The North Face is translated as 北面 (Běi miàn) in Chinese — a direct semantic translation: 北 means 'north' and 面 means 'face/side'. The name refers to the coldest, most challenging side of a mountain in the Northern Hemisphere. The outdoor apparel brand was founded in 1966 in San Francisco by Douglas Tompkins. 北面 is one of the most popular outdoor and streetwear brands in China.

Character-by-character pronunciation

北面 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.