哥伦比亚

Columbia Sportswear is translated as 哥伦比亚 (Gē lún bǐ yà) in Chinese — the same characters used for the country Colombia and for Christopher Columbus. The outdoor brand was founded in 1938 in Portland, Oregon by Paul Lamfrom. Columbia's Omni-Heat reflective technology and Omni-Tech waterproof fabric are widely recognized in Chinese outdoor markets.

Character-by-character pronunciation

哥伦比亚 uses 4 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.