资生堂

Shiseido's Chinese name 资生堂 (Zī shēng táng) is the company's original name, using a phrase from the I Ching (易经): 资生 means 'to nourish life' and 堂 means 'hall/house'. The name reflects the founder Arinobu Fukuhara's vision of a company that enhances life. Shiseido was founded in 1872 in Tokyo as Japan's first Western-style pharmacy and is now one of the world's largest cosmetics companies.

Character-by-character pronunciation

资生堂 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.