Lancôme in Chinese
兰蔻
Lán kòu
BeautyNaming strategyPhonetic transliteration
Lancôme is phonetically rendered as 兰蔻 (Lán kòu) in Chinese. 兰 means 'orchid' and 蔻 means 'cardamom' — both fragrant plants. Together 'orchid cardamom' creates an aromatic, botanical name perfect for a French luxury cosmetics brand. Lancôme was founded in 1935 in France and is owned by L'Oréal. Its most iconic product is La Vie est Belle ('Life is Beautiful') perfume.
Character-by-character pronunciation
兰Lán
蔻kòu
兰蔻 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference