雅诗兰黛

Estée Lauder is phonetically rendered as 雅诗兰黛 (Yǎ shī lán dài) in Chinese. 雅 means 'elegant/refined', 诗 means 'poetry', 兰 means 'orchid', and 黛 means 'dark eyebrow paint/mascara'. Together 'elegant poetry orchid mascara' creates a beautifully feminine, cosmetically relevant name. The luxury cosmetics company was founded in 1946 in New York by Estée Lauder and her husband Joseph.

Character-by-character pronunciation

雅诗兰黛 uses 4 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.