喜来登

Sheraton is phonetically rendered as 喜来登 (Xǐ lái dēng) in Chinese. 喜 means 'happy/joyful', 来 means 'to come/arrive', and 登 means 'to ascend/climb'. Together the name means 'joyfully arriving and ascending' — a warm, welcoming sentiment that works perfectly for a hotel brand.

Character-by-character pronunciation

喜来登 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.