InterContinental in Chinese
洲际
Zhōu jì
HospitalityNaming strategySemantic translation
InterContinental Hotels is known as 洲际 (Zhōu jì) in Chinese — 'inter-continental'. 洲 means 'continent/large landmass' and 际 means 'boundary/between'. Together 'between continents' is a perfect semantic translation of 'inter-continental'. IHG (InterContinental Hotels Group) is the world's largest hotel company by number of rooms.
Character-by-character pronunciation
洲Zhōu
际jì
洲际 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference