四季

Four Seasons Hotels is directly translated as 四季 (Sì jì) in Chinese — meaning 'four seasons'. This is one of the most straightforward semantic translations in luxury hospitality. 四季 is a well-known Chinese concept (the four seasons are deeply embedded in Chinese poetry and culture), giving the brand name immediate recognition and elegance.

Character-by-character pronunciation

四季 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.