SAP in Chinese
思爱普
Sī ài pǔ
TechnologyNaming strategyPhonetic transliteration
SAP (Systeme, Anwendungen und Produkte in der Datenverarbeitung) is phonetically rendered as 思爱普 (Sī ài pǔ) in Chinese. 思 means 'to think', 爱 means 'love', and 普 means 'universal/widespread'. The resulting meaning 'think, love, universalize' gives the German enterprise software company an unexpectedly warm, humanistic name.
Character-by-character pronunciation
思Sī
爱ài
普pǔ
思爱普 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference