Facebook in Chinese
脸书
Liǎn shū
TechnologyNaming strategySemantic translation
Facebook's Chinese name 脸书 (liǎn shū) is a literal semantic translation: 脸 means 'face' and 书 means 'book'. Though Facebook is blocked in mainland China, this name is used in Taiwan, Hong Kong, and overseas Chinese communities.
Character-by-character pronunciation
脸Liǎn
书shū
脸书 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference