Microsoft in Chinese
微软
Wēi ruǎn
TechnologyNaming strategySemantic translation
Microsoft's Chinese name 微软 (wēi ruǎn) is a semantic translation: 微 means 'micro/small' and 软 means 'soft(ware)'. This elegant translation captures both the 'Micro' and 'soft' parts of the original name.
Character-by-character pronunciation
微Wēi
软ruǎn
微软 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference