Microsoft in Chinese

微软

Wēi ruǎn

Technology
Naming strategySemantic translation

Microsoft's Chinese name 微软 (wēi ruǎn) is a semantic translation: 微 means 'micro/small' and 软 means 'soft(ware)'. This elegant translation captures both the 'Micro' and 'soft' parts of the original name.

Character-by-character pronunciation

Wēi
ruǎn

微软 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference