Google in Chinese

谷歌

Gǔ gē

Technology
Naming strategyPhonetic transliteration

Google's Chinese name 谷歌 (gǔ gē) was adopted when Google officially launched in China in 2006. The characters mean 'valley song' — chosen for their pleasant sound approximating 'Google' and their positive imagery.

Character-by-character pronunciation

谷歌 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference