Saint Laurent in Chinese
圣罗兰
Shèng luó lán
LuxuryNaming strategyPhonetic transliteration
Yves Saint Laurent (YSL) is rendered as 圣罗兰 (Shèng luó lán) in Chinese. 圣 means 'sacred/holy', 罗 means 'to spread/net', and 兰 means 'orchid'. The 'sacred orchid' imagery has an elegant, almost spiritual quality fitting for one of fashion's most iconic houses. Founded by Yves Saint Laurent in Paris in 1961.
Character-by-character pronunciation
圣Shèng
罗luó
兰lán
圣罗兰 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference