Saint Laurent in Chinese

圣罗兰

Shèng luó lán

Luxury
Naming strategyPhonetic transliteration

Yves Saint Laurent (YSL) is rendered as 圣罗兰 (Shèng luó lán) in Chinese. 圣 means 'sacred/holy', 罗 means 'to spread/net', and 兰 means 'orchid'. The 'sacred orchid' imagery has an elegant, almost spiritual quality fitting for one of fashion's most iconic houses. Founded by Yves Saint Laurent in Paris in 1961.

Character-by-character pronunciation

Shèng
luó
lán

圣罗兰 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference