爱马仕

Hermès is rendered as 爱马仕 (Ài mǎ shì) in Chinese — literally 'love horse gentleman/affairs'. The 马 (horse) character is particularly apt given that Hermès originally made leather harnesses and saddlery. The name is both phonetic and subtly meaningful.

Character-by-character pronunciation

爱马仕 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.