Gucci in Chinese
古驰
Gǔ chí
LuxuryNaming strategyPhonetic transliteration
Gucci is rendered as 古驰 (Gǔ chí) in Chinese. 古 means 'ancient/classic' and 驰 means 'to gallop/speed'. Together the name conveys timeless dynamism — a fitting image for the luxury fashion house founded in Florence in 1921.
Character-by-character pronunciation
古Gǔ
驰chí
古驰 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference