Gucci in Chinese

古驰

Gǔ chí

Luxury
Naming strategyPhonetic transliteration

Gucci is rendered as 古驰 (Gǔ chí) in Chinese. 古 means 'ancient/classic' and 驰 means 'to gallop/speed'. Together the name conveys timeless dynamism — a fitting image for the luxury fashion house founded in Florence in 1921.

Character-by-character pronunciation

chí

古驰 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference