劳力士

Rolex is rendered as 劳力士 (Láo lì shì) in Chinese. The characters mean 'laborer/toil', 'strength/effort', and 'scholar/gentleman' — an unexpected combination for an ultra-luxury watch brand. The name was chosen purely for phonetics and is universally recognized in Chinese markets.

Character-by-character pronunciation

劳力士 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.