Qualcomm in Chinese

高通

Gāo tōng

Technology
Naming strategyPhonetic + semantic blend

Qualcomm is rendered as 高通 (Gāo tōng) in Chinese. 高 means 'high' and 通 means 'to connect/pass through'. Together 'high connectivity' perfectly describes Qualcomm's core business — semiconductor technology for wireless communications. Qualcomm's Snapdragon processors power most premium Android smartphones. The company was founded in 1985 in San Diego by Irwin Jacobs and others.

Character-by-character pronunciation

Gāo
tōng

高通 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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