Neutrogena in Chinese

露得清

Lù dé qīng

Beauty
Naming strategyPhonetic + semantic blend

Neutrogena is rendered as 露得清 (Lù dé qīng) in Chinese. 露 means 'dew/to reveal', 得 means 'to obtain', and 清 means 'clear/clean'. Together 'obtain clear dew skin' is an apt name for a skincare brand — the idea of achieving clarity or clearness through the product. Neutrogena was founded in 1930 in Los Angeles and is known for its dermatologist-recommended transparent glycerin soap and sunscreen products.

Character-by-character pronunciation

qīng

露得清 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference