Netflix in Chinese

奈飞

Nài fēi

Technology
Naming strategyPhonetic transliteration

Netflix is rendered as 奈飞 (Nài fēi) in Chinese, a phonetic approximation. 飞 means 'to fly', giving the name a slight sense of motion and elevation, though the primary goal was sound-matching.

Character-by-character pronunciation

Nài
fēi

奈飞 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference