Michael Kors in Chinese
迈克高仕
Mài kè gāo shì
LuxuryNaming strategyPhonetic + semantic blend
Michael Kors is rendered as 迈克高仕 (Mài kè gāo shì) in Chinese. 迈克 is the standard phonetic rendering of the name 'Michael', and 高仕 means 'high-ranking official/elite gentleman'. Together 'Michael elite' positions the brand squarely in the aspirational luxury segment. The American fashion designer Michael Kors founded his company in 1981.
Character-by-character pronunciation
迈Mài
克kè
高gāo
仕shì
迈克高仕 uses 4 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference