Michael Kors in Chinese

迈克高仕

Mài kè gāo shì

Luxury
Naming strategyPhonetic + semantic blend

Michael Kors is rendered as 迈克高仕 (Mài kè gāo shì) in Chinese. 迈克 is the standard phonetic rendering of the name 'Michael', and 高仕 means 'high-ranking official/elite gentleman'. Together 'Michael elite' positions the brand squarely in the aspirational luxury segment. The American fashion designer Michael Kors founded his company in 1981.

Character-by-character pronunciation

Mài
gāo
shì

迈克高仕 uses 4 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference