Intel in Chinese
英特尔
Yīng tè ěr
TechnologyNaming strategyPhonetic transliteration
Intel is phonetically rendered as 英特尔 (Yīng tè ěr) in Chinese. 英 means 'outstanding/hero/Britain', 特 means 'special/unique', and 尔 is a classical pronoun. Together 'outstanding unique one' has a fitting meaning for a semiconductor company that dominated personal computer processors for decades. Intel was founded in 1968 by Gordon Moore and Robert Noyce in Mountain View, California.
Character-by-character pronunciation
英Yīng
特tè
尔ěr
英特尔 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference