国际商业机器

IBM (International Business Machines) is translated as 国际商业机器 (Guó jì shāng yè jī qì) in Chinese — a direct semantic translation: 国际 means international, 商业 means business, and 机器 means machines. IBM is commonly referred to as 蓝色巨人 ('Blue Giant', 蓝 lán = blue, 巨人 jùrén = giant) in Chinese media due to its famous blue branding. IBM was founded in 1911 and is one of the oldest technology companies.

Character-by-character pronunciation

国际商业机器 uses 6 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.