Coach in Chinese

蔻驰

Kòu chí

Luxury
Naming strategyPhonetic transliteration

Coach is phonetically rendered as 蔻驰 (Kòu chí) in Chinese. 蔻 means 'cardamom' (a spice associated with fragrance and luxury) and 驰 means 'to gallop/speed'. Together 'fragrant gallop' has a surprisingly dynamic, luxurious quality. Coach was founded in 1941 in New York and is known for its leather handbags. It is now part of Tapestry Inc.

Character-by-character pronunciation

Kòu
chí

蔻驰 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference