Coach in Chinese
蔻驰
Kòu chí
LuxuryNaming strategyPhonetic transliteration
Coach is phonetically rendered as 蔻驰 (Kòu chí) in Chinese. 蔻 means 'cardamom' (a spice associated with fragrance and luxury) and 驰 means 'to gallop/speed'. Together 'fragrant gallop' has a surprisingly dynamic, luxurious quality. Coach was founded in 1941 in New York and is known for its leather handbags. It is now part of Tapestry Inc.
Character-by-character pronunciation
蔻Kòu
驰chí
蔻驰 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference