Bulgari in Chinese
宝格丽
Bǎo gé lì
LuxuryNaming strategyPhonetic transliteration
Bulgari (BVLGARI) is phonetically rendered as 宝格丽 (Bǎo gé lì) in Chinese. 宝 means 'treasure/precious', 格 means 'style/standard/grid', and 丽 means 'beautiful'. Together 'precious style beautiful' captures the Italian jewelry house's aesthetic. Bulgari was founded in Rome in 1884 by Sotirio Bulgari, a Greek silversmith. It is known for its bold, colorful jewelry and is part of LVMH.
Character-by-character pronunciation
宝Bǎo
格gé
丽lì
宝格丽 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference