爱彼

Audemars Piguet is rendered as 爱彼 (Ài bǐ) in Chinese — an elegant two-character name. 爱 means 'love' and 彼 means 'that/the other'. Together 'love that one' has a wistful, aspirational quality fitting for one of watchmaking's most prestigious houses. The Swiss manufacture was founded in 1875 in Le Brassus by Jules Louis Audemars and Edward Auguste Piguet. The Royal Oak (1972) is its most iconic watch.

Character-by-character pronunciation

爱彼 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.