万国

IWC (International Watch Company) is known as 万国 (Wàn guó) in Chinese, meaning 'ten thousand nations' or 'the entire world'. This is a semantic translation of 'International' — with 万 (ten thousand/myriad) expanding it further. The Swiss manufacturer, founded in 1868 in Schaffhausen, is widely recognized as 万国 across Chinese luxury markets.

Character-by-character pronunciation

万国 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.