浪琴

Longines is phonetically rendered as 浪琴 (Làng qín) in Chinese. 浪 means 'waves' and 琴 means 'musical instrument/lute'. Together 'wave-lute' creates a poetic, musical image that suits a Swiss watchmaker known for elegant, classical designs. The name has a flowing, lyrical quality in Chinese.

Character-by-character pronunciation

浪琴 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.