ASUS in Chinese

华硕

Huá shuò

Technology
Naming strategySemantic translation

ASUS (AsusTek) is known by its Chinese name 华硕 (Huá shuò) — its original company name. 华 refers to China/splendid and 硕 means 'large/great'. The brand name suggests 'China's great achievement'. ASUS is a Taiwanese multinational known for motherboards, laptops, and smartphones. The English name 'ASUS' comes from Pegasus, the winged horse of Greek mythology.

Character-by-character pronunciation

Huá
shuò

华硕 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference