宏碁

Acer is known by its Chinese name 宏碁 (Hóng jī) — its original Taiwanese company name. 宏 means 'grand/magnificent' and 碁 (an archaic variant of 棋) relates to the game of Go (围棋), suggesting strategic thinking. The English brand name 'Acer' means 'sharp/keen' in Latin. Acer is one of Taiwan's largest electronics companies.

Character-by-character pronunciation

宏碁 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.