Tide in Chinese
汰渍
Tài zì
Consumer GoodsNaming strategyPhonetic + semantic blend
Tide is rendered as 汰渍 (Tài zì) in Chinese. 汰 means 'to eliminate/wash away' and 渍 means 'stains/blotches'. Together 'eliminate stains' is a perfect semantic description of a laundry detergent. The name also phonetically approximates 'Tide'. Procter & Gamble's Tide was the world's first synthetic detergent and is the top-selling laundry detergent in the United States.
Character-by-character pronunciation
汰Tài
渍zì
汰渍 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference