Gillette in Chinese
吉列
Jí liè
Consumer GoodsNaming strategyPhonetic transliteration
Gillette is phonetically rendered as 吉列 (Jí liè) in Chinese. 吉 means 'auspicious/lucky' and 列 means 'to arrange/line'. The auspicious opening character 吉 gives the brand a positive omen, while the overall phonetics approximate 'Gilette'. King Camp Gillette founded the company in 1901 and invented the safety razor with replaceable blades.
Character-by-character pronunciation
吉Jí
列liè
吉列 uses 2 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference