Target in Chinese

塔吉特

Tǎ jí tè

Retail
Naming strategyPhonetic transliteration

Target is phonetically rendered as 塔吉特 (Tǎ jí tè) in Chinese. 塔 means 'tower/pagoda', 吉 means 'auspicious/lucky', and 特 means 'special/particular'. Together 'auspicious tower special' creates an interesting combination, with 吉 providing good fortune. Target is the second-largest discount retailer in the US after Walmart, known for its red bullseye logo.

Character-by-character pronunciation

塔吉特 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference