Costco in Chinese
开市客
Kāi shì kè
RetailNaming strategyPhonetic + semantic blend
Costco's Chinese name 开市客 (Kāi shì kè) means 'open market guest/customer'. 开市 means 'market opening/open for business' and 客 means 'guest/customer'. The name is phonetically inspired by 'Cost-co' while conveying a welcoming commercial spirit.
Character-by-character pronunciation
开Kāi
市shì
客kè
开市客 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.
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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference