Costco in Chinese

开市客

Kāi shì kè

Retail
Naming strategyPhonetic + semantic blend

Costco's Chinese name 开市客 (Kāi shì kè) means 'open market guest/customer'. 开市 means 'market opening/open for business' and 客 means 'guest/customer'. The name is phonetically inspired by 'Cost-co' while conveying a welcoming commercial spirit.

Character-by-character pronunciation

Kāi
shì

开市客 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.

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Chinese brand renderings are the standard names used in Chinese-speaking markets · for reference