海飞丝

Head & Shoulders is rendered as 海飞丝 (Hǎi fēi sī) in Chinese. 海 means 'sea', 飞 means 'to fly', and 丝 means 'silk/thread'. Together 'sea flying silk' evokes flowing, silky hair — a much more poetic rendering than 'head and shoulders'. The name partially phonetically approximates the brand while creating a beautiful hair care image.

Character-by-character pronunciation

海飞丝 uses 3 characters to represent the brand name in Chinese. Each character contributes to the phonetic or semantic rendering.